Although I try to keep this blog within its very loose boundary of software and business there are times when you want to say something that doesn’t fit.
I could try and justify the following story on the basis that it concerns my upcoming trip to Agile Eastern Europe. Or I could justify it as an example of poor system thinking, but I think it is really a moan.
It also shows how I was fooled. I’m not as bright as I like to think I am, for once I believed what the corporation told me despite my natural cynicism.
It all began when I set out to book my flights to Agile Eastern Europe in October. As usual I did a quick check on Opodo to see what the market fare was and who had flight. Turns out British Airways had a direct flight, was fairly competitive and since they are my usual airline I decided to book with them.
As usual I then went to the BA website to see if it was any cheaper. It wasn’t indeed it was more expensive, but since I was now logged into the BA system and all my details were on file I decided to finish the booking there.
However, BA was more expensive. That’s OK I thought, BA make a big thing of their “Price Promise.” I’ll just keep a record of what Opodo offer and they’ll give me the money back, about £25.
British Airways won’t pay up. Despite sending them the PDF I took of the Opodo offer they say its a different itineracy. Erh? Same flight out, same slight back. But it seems, Opodo was offering me two single tickets and BA were offering a return ticket.
Wonderful. British Airways are hiding behind word play. I want a flight to Kiev and a flight back. Do I care about the niceties of ticketing? No. The difference is lost on me.
So there you have it. BA have made an extra £25 out of me. Clever, pat yourself on the back guys.
Except, I’ll never book with BA.com direct again. That means 20%-30% of all the ticket revenue will go to Opodo in future.
Advice to companies: if you are going to make these kind of price or quality promises don’t hide behind word play when people try to claim. It annoys them even more.
Sorry to my regular readers for a well off topic piece.